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Market Updates

Frutarom Enters Functional Foods Market

In a strategic move, Frutarom Health will be entering the functional foods market on a global scale, furthering the strong positioning of its functional ingredients in the nutraceuticals market.

Frutarom Health aims to meet the needs of the food industry as well as future regulatory mandates by offering clinically proven science; efficacy and safety studies; production under strict quality standards; and sustainable ingredients with traceability back to the source (via selected contract cultivation). “All these parameters increase cost saving in the long-term, while ensuring consumers’ satisfaction, as well as creating competitive advantages in the marketplace,” explained Valerie Barrois, segment manager functional food of Frutarom Health.

According to the company, Frutarom Health aims to provide innovative and market-oriented products, including concepts geared for growing markets like cardiovascular health, weight management, cognitive health and well-being such as: Finomate (mate tea extract) in slimming drinks; Neuravena (green oat extract) to maintain cognitive performance in cereal bars; UniK2 (natural vitamin K2), in dairy for supporting bone health; and Portusana (purslane extract) for blood glucose control in beverages, chocolate, etc.

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